Oktoberfest canceled again

Due to the corona outbreak, the Oktoberfest in Munich will not be held this year either. The world's largest folk festival, the Munich Oktoberfest, will be canceled this year as it was in 2020 due to the pandemic.

This was announced by Prime Minister Markus Söder (CSU) and Munich's Lord Mayor Dieter Reiter (SPD). Actually, the Wiesn was planned this year from September 18 to October 3. Six million visitors are expected at normal times over the eleven days. But even though many people could have been vaccinated by the end of September, the risk of Corona was obviously too great for the organizers and local politicians. In pandemic times, the risk of infection at the festival, with beer tents often filled to capacity and the crowds in the alleyways, would simply be incalculable. The cancellation does not only hit the festival tent owners hard. Also cab drivers, hoteliers and other industries normally make great profits with the Oktoberfest. According to the city of Munich, the Wiesn had an economic value of around 1.23 billion Euros in 2019. Source: inside.beer


American Craft Beer Week® 2021

The 15th annual American Craft Beer Week®, hosted by the Brewers Association, will be celebrated by beer lovers and breweries nationwide May 10-16, 2021.

As COVID-19 restrictions ease and breweries across the country reopen their doors, the week-long holiday encourages beer lovers to visit their local taprooms, brewpubs, and breweries to purchase beer and food—whether for on-premise enjoyment, to-go, or delivery. Following a tumultuous year, this year’s holiday honors the creativity, community, and resiliency of America’s small and independent craft breweries. As loyal community supporters, many craft breweries responded quickly to the pandemic by producing hand sanitizer for local first responders and collaborating to raise funds for frontline, restaurant, and hospitality workers. U.S. craft breweries are community gathering places and job creators as well – providing more than 138,000 direct full and part-time jobs1 in 2020. “America’s small and independent craft breweries have faced many hardships over the past year,” said Ann Obenchain, marketing director of the Brewers Association. “When COVID-19 hit, many breweries were forced to change their entire business models overnight. Fast forward to 2021, and we are finally able to envision gathering with friends and family at local breweries again, now or in the near future. This year’s American Craft Beer Week, more than ever, is about more than just delicious craft beer; it’s about community and showing support for hometown taprooms, brewpubs, and breweries.” With 85% of legal drinking age adults living within 10 miles of a brewery, almost every American has a local brewery they can support. Consumers can look for the Independent Craft Brewer Seal as a way to help identify beer brewed by small and independent brewers. Breweries nationwide will be celebrating with new beer releases, discounts, and other creative ideas. Use this map to find a local independent craft brewery to support American Craft Beer Week. More information: http://bit.ly/US_Craftbeerweek Foto: Brewers Association


Annual Production Report

The Brewers Association(BA)—the trade association representing small and independent1 American craft brewers—today released annual production figures for the U.S. craft brewing industry.

In 2020, small and independent brewers collectively produced 23.1 million barrels of beer and realized a 9% decline,3 decreasing craft’s overall beer market share by volume to 12.3%, down from 13.6% the previous year. The overall beer market dropped 3% by volume in 2020. Retail dollar value was estimated at $22.2 billion, representing 23.6% market share and a 22% decline over 2019. Craft brewers provided more than 138,371 direct jobs, a 14% decrease from 2019. “2020 was obviously a challenging year for many small brewers, but also one that proved their resilient and entrepreneurial nature,” said Bart Watson, chief economist, Brewers Association. “In a year where U.S. draught sales were down more than 40%, small brewers found new ways to connect with their customers and keep their businesses running.” The number of operating craft breweries continued to climb in 2020, reaching an all-time high of 8,764, including 1,854 microbreweries, 3,219 brewpubs, 3,471 taproom breweries, and 220 regional craft breweries. Throughout the year, there were 716 new brewery openings and 346 closings. While openings decreased approximately 30% compared to 2019, only half of this drop is attributed to COVID. Increasing market competitiveness and maturity were also factors, and the decline was apparent before the pandemic. “While many small breweries will remain under pressure until they can fully reopen and welcome their communities into their breweries, the 2020 closing rate has remained on par with 2019, suggesting that the vast majority of breweries will survive going forward,” added Watson. Source and photo: The Brewers Association


Top 50 Craft Breweries in the USA

The Brewers Association - the nonprofit trade association that advocates for small and independent American breweries - recently released its annual list of the top 50 producing craft breweries and breweries overall in the U.S. (based on beer sales volume).

Of the top 50 breweries overall, 40 were small and independent craft breweries. "The COVID-19 pandemic drastically changed where Americans purchased alcohol in 2020. Breweries that had established packaging and distribution capabilities were best positioned to take advantage of the boom in out-of-home sales and weather the market uncertainty," said Bart Watson, chief economist for the Brewers Association. "These companies also saw differences in performance based on geography and business model, with different parts of the country experiencing very different beer trends and breweries with high barrel shares suffering." The Brewers Association's full 2020 Industry Analysis, which highlights regional trends and sales for individual breweries, will be published in the May/June issue of The New Brewer®, due out in May 2021. The full list you find here: https://bit.ly/3cQGjY9 Source image & text: https://www.brewersassociation.org/


Big Bew 2021

Homebrewers, craft beer fans, and DIYers are invited to join the American Homebrewers Association (AHA) for the 24th annual Big Brew celebration on May 1.

Big Brew is the largest worldwide celebration of the hobby and participants are encouraged to take the Big Brew Pledge to be counted in this year's event. In 1988, May 7th was announced before Congress as National Homebrew Day. The American Homebrewers Association (AHA) created Big Brew as an annual event occurring on the first Saturday in May, to celebrate the best hobby there is - homebrewing. This year, on May 1, homebrewers, craft beer fans, and DIYers are invited to make beer and participate in the worldwide celebration. The official Big Brew recipes for this year are the National Homebrew Competition (NHC) award-winning Janet’s American Brown Ale and the tropical and juicy Star Gazer IPA. Each recipe can be found online and features techniques for beginners and experienced brewers. Order brewing ingredients from a local homebrew supply shop using the AHA directory of homebrew shops. More information: http://bit.ly/AHA_bigbrew Source: American Homebrewers Association Foto: AHA, Facebook


a new partnership

Deschute Brewery has acquired neighboring Boneyard Beer. The Breweries are partnering up to keep pushing the possibilities of craft brewing.

As a 21-year-old snowboarder looking for a job, Tony Lawrence wandered into the Deschutes Pub in Bend in the late 80s. In the next twelve years he soaked up everything he could learn about the art of making great beer, before setting off on his own adventure. He started with Boneyard Beer in 2010. “To combine forces with Deschutes in Bend and explore what Boneyard is capable of is simply a dream come true”, Tony said. This is a truly unique, one of a kind, Bend-based, local-to-local, craft-to-craft partnership. Tony and Deschutes Founder, Gary Fish, will reunite after 30 years to bring together two of Oregon’s most iconic and award-winning breweries. Deschutes and Boneyard, two independently owned and independently-minded breweries from the same small town, two storied innovators of craft beer, coming together to make each other--and the whole beer scene--stronger, better and tastier. www.https://www.deschutesbrewery.com Photo: (c) Boneyard at Facebook


  • Heineken cuts 8,000 jobs

    Heineken said in its 2020 annual report, published on 10 February, that 8,000 employees will be made redundant.

  • Brixton and Heineken

    First less than half, then the rest. In 2017, Heineken took 49 percent of the shares in the London brewery Brixton. Now the rest follows. A familiar game.

  • No more beer kegs for Ireland

    After the number of Corona cases in Ireland had increased again recently, the country again closed all restaurants and pubs that did not offer food at the end of 2020. However, "pints to go" continued to be served.

  • No Budweiser commercial in 2021's SuperBowl

    For the first time in 37 years, AB InBev will not show a Budweiser commercial during the SuperBowl in 2021. Instead, the company has announced that it will donate parts of its advertising budget to the Ad Council this year.

  • Status BeerTasting App

    Version 6.1.0 has been released on Android smartphones since 8 January - today this update also reached the App Store. What else will happen in the next weeks? We answer your questions.

  • Which beers in the Brewer's Advent Calendar were your favorites?

    The Brewer's Advent is over. BeerTasters all over the United States should have emptied all 24 cans by now, so now it's time for a vote: Which beers were the best?

  • Sufferfest Beer production discontinued

    Sierra Nevada Brewing, who acquired 100% of Sufferfest Brewing Company for an undisclosed amount in 2019, announced that production of Sufferfest Beer will be stopped.

  • Excise tax cuts for brewers now permanent

    Federal excise tax cuts for brewers and importers have now been made permanent. The United States Congress passed a massive USD 2.3 trillion COVID relief bill which contained additional regulations regarding a permanent reduction in the beer tax for smaller breweries.

  • Happy New Year

    We say thank you for a great month with you all. We hope you enjoyed our journey with all the beers.

  • Brewer's Advent Day 24: Ladenburger Weizenbock

    The last day of the Brewer's Advent has come. In the last 23 days, you tasted all kinds of beers, but today's beer will knock your socks off: The Ladenburger Weizenbock is more than worthy of being beer #24!